The Taiwan Golden Horse Awards, known as the ‘Chinese Movie Oscar’, will be unveiled on November 23. As the chief praise of the Golden Horse Awards, Piaget joined hands with Golden Horse this year to set up the ‘Earl of the Year Award of Excellence’. Watches and movies have a long history, and the starry film festival is naturally a battleground for watch brands. Brands not only sponsor film festivals, but also launch special edition watches at the festival.
As early as the era of pocket watches and silent films, the two have been in perfect harmony. The starry film festival has naturally become the battlefield for watch brands. Take the three major European film festivals as examples. Cannes and Chopard, Venice and Jaeger-LeCoultre, Berlin and Glashütte are all old partners for many years. With the prosperity of the Chinese film market, domestic film festivals have gradually become fragrant. In April, IWC held the Beijing International Film Festival, and Jaeger-LeCoultre was even more powerful in the Shanghai International Film Festival in June. Noble, and in the upcoming 50th Taiwan Golden Horse Awards, Earl will cooperate with the organizer to set up an ‘Earl’s Annual Excellence Award’ to further reward the best script.
Earl’s Award of Excellence
Earl and Golden Horse
The Golden Horse celebrates 50 years this year. To encourage the flourishing development of the Chinese film industry, the Golden Horse Awards and Piaget have specially established the ‘Piaget Annual Award of Excellence’. This award is a special award established outside this year’s ceremony. The 50th Golden Horse Awards ‘Best Original Script’ shortlist is selected by the Taipei Golden Horse Film Festival Executive Committee as the selection object. This award brings together the works selected by professionals from all walks of life in the arts and arts industry, and rewards persistent talents and creative works from the perspective of the Golden Horse jury. Count Piaget also devoted himself to creating trophies, adding to the glory of excellence in art.
IWC Portuguese Tribeca Film Festival 2013 Special Edition Watch
IWC and Tribe Film Festival
IWC Schaffhausen has always supported the film industry. In January 2013, the brand announced it was the partner of the world-famous Tribeca Film Festival® “Festival-Time”. The 12th Tribeca Film Festival was held in spring 2013.
For the grand event, IWC specially created the IWC Portugal Tribeca Film Festival 2013 Special Edition watch: specially customized and donated for the New York Tribeca Film Festival. The unique fuchsia sub-dial is Reminiscent of the charm of Hollywood and its iconic red carpet, the slate dial is inspired by the Tribeca district of Lower Manhattan.
Portuguese Chronograph Classic (Model 3904)
IWC and Beijing International Film Festival
On April 23, 2013, Swiss watchmaker IWC Schaffhausen as the designated watch sponsor of the 3rd Beijing International Film Festival (BJIFF), IWC held a special event during the Beijing International Film Festival A grand filmmaker dinner with the theme of ‘For the Love of Cinema’, and invited more than 200 filmmakers and celebrities and VIPs at home and abroad to visit the event. That evening, Mr. Zhang Yimou, a well-known Chinese director with international reputation, was awarded the ‘IWC Outstanding Filmmaker’ award, creating the climax of the dinner atmosphere. At the same time, IWC also presented to director Zhang Yimou a unique IWC watch: the new Portuguese chronograph classic (model 3904). This stainless steel watch is specially engraved with the words ‘For the Love of Cinema’ on the bottom. Unparalleled. ‘
This new chronograph from the Portuguese watch family can be called a sibling of the Model 3714: it is slightly larger in diameter and 2 mm thicker than the Model 3714, although the latter is hardly noticeable because of the arched edge mirror. Under the setting of the rail-type minute ring, this traditional watch design makes the watch look classic and harmonious. The track-type minute ring has made its debut in the first Portuguese watches, giving this collection a unique look. This new classic version of the Portuguese chronograph is equipped with IWC-manufactured 89361 calibre, specially developed for measuring longer chronograph time, which can be up to 12 hours. The small dial shows the timekeeping record in time, which can be easily read. The Model 3904 is available in 18K red gold or stainless steel with silver-plated or dark blue-gray dials. Through the transparent sapphire glass back, you can see the rotor with Geneva stripes. All models have a Santoni alligator strap.
Jaeger-LeCoultre Grande Reverso Lady Ultra Thin
Jaeger-LeCoultre and Shanghai International Film Festival
The world’s top watch brand Jaeger-LeCoultre, as a partner of the 16th Shanghai International Film Festival and a designated watch brand of the film festival, won the best actress and actress at the Golden Jubilee Awards and Film Festival closing ceremony Give away watches.
Jaeger-LeCoultre Grande Reverso Ultra Thin
The Jaeger-LeCoultre Film Festival special edition watches presented to the award-winning actors and actresses are the Jaeger-LeCoultre Grande Reverso Ultra Thin and the Grande Reverso Lady Ultra Thin. The back of this watch is embedded with Jaeger-LeCoultre’s 16th Shanghai Film Festival Golden Jubilee Award logo, which is made using engraving and lacquering. While displaying the unique charm of the Jaeger-LeCoultre classic Reverso watch, Jaeger-LeCoultre brings 180 years of glory and innovation History and excellence in watchmaking pay tribute to the tireless efforts of the best actors and actresses in the development of their film career.
Jaeger-LeCoultre and Venice Film Festival
As the most loyal sponsor of the Venice Film Festival, Jaeger-LeCoultre has been actively participating in this international film event every year since 2005, and has been the best actress, best actor of the year and the best film ‘Golden Lion’ The ‘Award’ winners each presented a Reverso watch specially made for the Venice Film Festival. The backs of these three Reverso watches are decorated with hand-carved lacquered lions, which is also a symbol of Venice’s excellent historical tradition; and the words ’70. Mostra’ (70th Venice International Film Festival) are engraved by hand.
Film Festival Commemorative Jewel Nebula Full Diamond Watch
Grand Mercure Paris and Paris Chinese Film Festival
The 8th Paris Chinese Film Festival opened as scheduled at the Marcos Linde Cinema in Paris. The film festival was held at the Arc de Triomphe, the Pagoda Cinema, the Barner Fresh Cinema, and Marco from October 29 to November 14, 2013. Hosted by Silingdale Cinema and other theaters. . As the official partner of the film festival, MATZO PARIS introduced the brand’s ‘movie version watch’ to the fashion stage again at the opening of the film festival, helping this time the Sino-French art feast.
In 2012, the Grand Mercure Paris pigeon egg series launched a film festival commemorative gem nebula full diamond watch, with diamond white and bezel-set ruby red to give people a sense of luxurious luxury.
Snowflake inlay, which is one of the most handcrafted skills of Mercure Paris, maximizes the diamonds’ arrangement into the most dazzling galaxy at a breathless density. Although the snowflake-style setting is a well-established setting technique of the Grand Mercure Paris, this section is special because the setter only places the diamonds one by one based on the watch itself or the pattern that needs to be set. Beautiful diamonds of various diameters are paved on precious metal. As the diamonds are rubbed against each other on the metal surface, the work of the mosaic artist is gradually presented.