The Longines FEI European Championships 2017 will be staged in Gothenburg, Sweden from August 21st to 27th. The event will be held at Ullevi Stadium, Hayden Held Arena and Slottsskogen City Park. Swiss watch brand Longines is the title partner, official timekeeper and designated watch of the event. A total of more than 300 top equestrian riders and horse riders from Europe participated in the competition, competing for medals in obstacle races, dressages, carriage competitions and disability dresses Players and horses from about 30 countries will participate.
Juan-Carlos Capelli, Vice President and International Marketing Director of Longines, said: ‘We have long supported equestrian sports and have participated in many equestrian events such as horse racing, obstacle races, endurance races, triathlons, dressages and carriage competitions. Forming a new partnership for the FIFA European Championship and becoming its title partner is in line with our continued support and commitment to the sport. We are proud to provide timing services for this seven-day championship. In addition, we An elegant Longines watch will be awarded to the best athletes in recognition of their sports achievements. Finally, the audience in Gothenburg will have the opportunity to explore the tournament-designated watches we present at this important event. ‘
‘We are honored to have Longines as the title partner of the event. Longines is an outstanding partner with long-term experience in world-class equestrian sports,’ said Johan Pagerup, manager of sponsorship of the Longines International Horse Federation European Championships 2017 in Gothenburg. They will also serve as timing partners for the event, which will be held at three different venues in the city, which is one of the large-scale aspects of the agreement. ‘
As part of its partnership with the FINA, the FINA Riders World Rankings will be named Longines: Longines. Longines is the official partner of three indoor leagues (Western European League, Chinese League and North American League), Longines International Falcon World Cup obstacle course finals, outdoor league and FIA National Cup obstacle course finals.
Longines’ passion for equestrian sports dates back more than a century. Longines produced a chronograph pocket watch in 1878, and three years later it became a favorite timing device for the New York Racecourse judges and amateur riders. In 1912, the brand became a partner of the International Equestrian Obstacle Race for the first time. Since then, the brand has also actively participated in equestrian events such as triathlons, endurance races, horse-drawn carriage competitions and dressages. Longines also cooperates with international equestrian institutions and world-renowned projects and events, serving as its official partner, official timekeeper and designated watch. Elegance, performance and traditional values: these are the values shared by equestrian sports and Longines. Longines has developed a solid partnership with the equestrian community through a shared belief with equestrianism.