After last year’s gloom and doom, the industry sentiment at this year’s watch fair has become more optimistic. Some leading watch retailers in the United States have reported on the highlights of the coming year and made a cautiously optimistic outlook. .
For the premier watch and jewelry retailer, exclusivity is a key factor driving demand for high-end products, of which Patek Philippe, Audemars Piguet and Hublot all have important positions. At Shreve & Co. in San Francisco, demand for Lange watches is increasing; in recent months, Patek Philippe Ref. 5711 Nautilus stainless steel watches have been in short supply.
Lane Schiffman, co-owner of Shreve & Co. San Francisco and Palo Alto boutiques, said: ‘Brands like Patek Philippe have set a high threshold and all product lines are highly respected. Patek Philippe Ref. 5711 Nautilus Stainless Steel Wrist The watch fits comfortably, embodies an active lifestyle, is close to people, and suitable for wearing. ‘At the same time, Westime in Southern California also noticed Audemars Piguet and Hublot, and added Richard Mille to the top player list.
Patek Philippe Ref. 5711 / 1A-010 Nautilus Stainless Steel Watch
In Shreve, Crump & Low-with boutiques in Boston, Massachusetts and Greenwich, Connecticut-Lange’s highly sophisticated timepieces responded remarkably. The retailer even displayed the Langal Richard Lange Peralan Terraluna watch on its official website login page. Executive Vice President Brian Walker acknowledged the overall weakness in the high-end market, but also said, ‘In 2016, we welcomed limited timepieces from many brands, of which Lange and Vacheron Constantin performed particularly well.’
Overall, Brian Walker revealed that the Audemars Piguet Royal Oak and Hublot watches are very popular, and he believes this is a contemporary, non-traditional aesthetic trend. Brian Walker explained: ‘Customers are very eager to get unique and highly sought after models.’ For some, the psychological satisfaction of buying a limited edition watch is almost as good as hunting.
Richard Lange Peralan Terraluna
Brian Walker pointed out that the first generation of Connected Smartwatches sold at Shreve, Crump & Low Low, and the website is also planning to introduce the new Connected Modular 45 smartwatches launched by Tag Heuer this year. ‘Although this wearable smart device hurts Swiss entry-level watches, it has also caused a new generation of people who were previously unknown or uninterested to suddenly become interested in fine watchmaking.’ He added that in the value-driven price segment Nomos has always been a strong competitor to mechanical watches.
Greg Simonian, president of Westime with four and one boutique in Southern California and Miami respectively, said that Tag Heuer and Breitling had ‘reliable, stable and outstanding’ at prices below $ 15,000. He also pointed out that Tudor is a bright spot for growth, ‘Tudor is moving in the right direction.’
TAG Heuer Connected Modular 45 Smart Watch
In addition to San Francisco and Palo Alto, Lane Schiffman has eight stores in North Carolina, South Carolina, and Virginia. Of the ten stores nationwide, five are Rolex agents. Lane Schiffman said that Rolex’s business is ‘awesome and looks stronger and stronger’, Greenwich II blue and black circle watches and submariner watches are classic models that have always been selling well. This year at Baselworld Watch & Jewellery Show The launch of the 50th Anniversary and Sky-Dweller watches is also popular. ‘We get inquiries every day,’ he said. ‘It seems that all products in the Rolex series are very suitable for this market.’