On June 12, 2014, the brand-new flagship store of the famous Swiss watch brand OMEGA was unveiled in Beijing Wangfujing Department Store. Mr. Stephen Urquhart, Omega Global President, Mr. Yang Yi, Vice President of Omega China, Ms. Liu Bing, Chairman of Wangfujing Department Store Group, Ms. Liu Geng, Vice President of Hendry Group’s Retail Division, and Mr. Xiubo Wu The opening ceremony of the new store, and the guests who visited the Omega ‘Perfect Legend’ coaxial exhibition, to appreciate the brand’s pioneering watchmaking charm. At the banquet that night, along with the melodious voice of jazz soul, Omega shared with the guests the ultimate taste of the brand, so that the legend of Omega sublimated in the night of Beijing.
Omega flagship store blooms in Beijing Wangfujing
Beijing Wangfujing Department Store is located in the heart of the capital’s fashion culture. The convenient and superior geographical location and strong cultural background make it attract more and more international high-end famous products. Omega opened its flagship store here, aiming to create a new hall for appreciating and buying timepieces. Through this profound cultural and commercial center, it will pass the full range of Omega products of high quality and rich brand connotations to more wristwatches. Watch lovers and watch collectors.
Mr. Okehua, Omega Global President, said frankly: ‘As a brand with a brilliant watchmaking tradition, Omega has always adhered to draw inspiration from historical heritage and build the future on the cornerstone of history. We hope that the new Beijing Wangfujing Department Store flagship store can Becoming a great place for watch enthusiasts to explore the world of Omega watches, so that every customer can fully appreciate Omega’s glorious history of more than 165 years in the field of fine watchmaking and the glorious watchmaking tradition that spans the century. ‘
Omega Beijing Wangfujing Department Store’s flagship store adhering to Omega’s global unified design philosophy and decoration style. The store’s display is simple and elegant, with soft and comfortable lighting tones. The store is full of extraordinary watch models: the noble and elegant constellation series, the hippocampus series that combines elegance and sportiness, the simple and fashionable disc flying series, the once astronaut who traveled to space with the American astronaut, and experienced extreme challenges. You can buy Super Speed series here. Omega luxury jewelry series and luxury leather goods series are also available in this flagship store. The professionally trained Omega shopping guides, for each product line, such as several treasures, enthusiastically share Omega stories and knowledge with guests, and carefully accompany guests to choose the watch models they love.
Co-axial Exhibition of ‘The Legend of Perfection’ Demonstrates the Pioneer’s Exploration
On the opening day of the flagship store of the Omega Beijing Wangfujing Department Store, accompanied by Mr. Okehua, the global president of Omega, the guests visited the Co-axial Exhibition of ‘Perfect Legend’ in Wangfujing Department Store Plaza.
In 1999, Omega launched the 2500 coaxial movement. The coaxial escapement system in the movement was the first practical new escapement system in 250 years. In 2007, Omega’s first homemade coaxial movement-8500/8501. The advent of the coaxial movement marks the mature development of coaxial technology and sets another milestone on the road to coaxial innovation. In 2011, Omega launched the 9300/9301 coaxial movement with timing function, which will produce its own coaxial machine. Core spread to all its watch series; in 2013, Omega released the first truly anti-magnetic mechanical movement; in 2014, the newly upgraded ‘Master Co-Axial Calibres’ (Grand Co-Axial Calibres) was born gorgeously . Since 1999, Omega has consistently adhered to its coaxial watchmaking philosophy, leading the mechanical watchmaking industry to a more distant future.
The ‘Perfect Legend’ coaxial exhibition exhibited a number of Omega timepieces, including historical watches from the Omega Museum, the most representative of the coaxial technology development, equipped with a breakthrough ‘Zhengzheng coaxial machine’ ‘Core’ latest watches, as well as coaxial movement components such as coaxial adjustment balance wheel, coaxial escapement fork, etc., show the development process of Omega’s outstanding coaxial technology, and perfectly explain the brand’s industry-leading watchmaking technology .
The Omega ‘Perfect Legend’ coaxial exhibition will continue until June 22, 2014. Through the tour guide and dazzling movement display, the beauty of Omega’s acclaimed coaxial movement will be presented to watch lovers. .