Recently, Blancpain announced the official opening of its boutique located in the heart of Manhattan, New York. The boutique area is 160 square meters. shop. The boutique is on the east side of Fifth Avenue, about half a block north of St. Patrick’s Church.
Each boutique has its own cultural symbol, and Blancpain has demonstrated the watchmaking spirit of everyone in its LeBrassus watch factory. Every interior is permeated with the fine traditions of the brand. The furniture in the store is made of cherry wood, and the design of the window is inspired by the watch factory workshop and the watchmaker’s workbench.
At the same time, Blancpain for the first time adopted a 360-degree projection system in the boutique, displaying photos and videos on the upper end of the wall. Its content revolves around brand news and brand responsibilities in various areas, such as marine, art of life and racing. All Blancpain watches, from the Villeret series to the Fifty Fathoms series, including the new ones that Blancpain has specifically withdrawn to celebrate the opening of the new store, will be displayed in this store. (Photo / Wen Watch House Xiao Sen)